We live in the era of social media where almost everyone we get to meet is obsessed and keenly interested in social media. Social media is not just confined to communicating or interacting with friends or family; instead, its roles and functions go beyond this. Now all the brands acknowledge the importance of using social media to promote their products. Social media has been considered as an effective tool for promoting the products and making products known and recognized to a larger group of people. The introduction of smartphones has made it even easier for people to stay connected with what is happening around.
With the advancement of technology, the activities of brands on social media are being witnessed by a greater amount of people. Today the buying practices of consumers get greatly affected by social media. This article intends to shed light on how social media influence the purchasing practices of consumers.
The posts made by friends on social media affect others:
Gone are the days when we used to show our shopped items to friends and family face-to-face or to share our experience with a certain brand over the phone with others. Today, we tend to do this online. People are more likely to share their shopping experiences online in the form of Facebook statues, Instagram stories, tweets, etc. The posts and stories shared by people on social media affect the buying practices of others as we also feel attracted towards the products that our friends and closed ones are using.
Reviews posted on social media affect others:
Nowadays before buying a product, people tend to see the reviews posted by others who have used the product so that they can know how the product has worked for others. Online reviews posted by others on social media affect the buying practices of others.
Consumers rely on social media for searching for a new product:
Before going to buy a product, people also tend to search for a new product on social media rather than going to shops straightway. Social media has no doubt changed the trends of shopping and also play a significant part in influencing the buying decisions of consumers.